As cloud computing changes IT roles, which IT jobs are on the ‘endangered species list’?

A funny thing happened during my Cloud Expo presentation in Santa Clara recently that I wasn’t expecting. I was trying to come up with a few points in the session where I could get a read on whether the audience was following me or not. And since my topic was “How Cloud Computing is Changing the Role of IT…and What You Can Do About it,” I figured at least someone would have an opinion. So I asked a few questions of the audience.

And (you guessed it), there was no shortage of opinions. In fact, I found myself in the middle of a full-fledged discussion. Especially when we started talking about which IT job titles were or were not going to exist any longer as a result of cloud computing. Interesting stuff. Here’s a summary of the presentation I gave, plus a few comments from the audience thrown in for color:

Cloud computing is causing two big IT-related role shifts. Cloud computing has given business users choices it didn’t have before; it’s breaking the monopoly that IT has had on the sourcing of IT service. It means business can go around IT, can “go rogue” and find the services they think best suit themselves. The doom & gloom scenario for IT is that it’s time to pack up and go do something else.

Will IT go away because of cloud computing? Half of my session attendees (which was two-thirds end users) thought that cloud computing will at least cause IT to lose jobs. However, I’m not nearly that negative; I tend to agree with our own Bert Armijo who likes to say that IT jobs don’t go away when faced with the Next Big Thing. They just reshuffle. So the real question, then, is what does the deck look like after all the shuffling is done? More on that in a moment.

First: IT is becoming an orchestrator of a new IT service supply chain

What I told folks at Cloud Expo is that from what I see, cloud computing and its focus on business services, rather than the underlying technology, are altering the broad responsibilities and the approach of IT. Cloud is changing IT’s role inside an organization. It opens up the possibility of getting IT service from many different sources and the corresponding need to orchestrate those many sources. Mike Vizard talked about this in a recent IT Business Edge article: “Senior IT leaders,” he said, “will soon find themselves managing a supply chain of IT services.”

This role as orchestrator of things you don’t own is a new one in some ways, though many folks have been managing outsourcing (similar in some ways) for a while now. Shifting all of IT to have this mindset is very significant; it means adjusting to a role as a service provider, selecting the best of both internal and external services as appropriate.

And that’s where things get interesting for the actual jobs inside the IT department. Some of those are going to have to change.

Second: how IT jobs themselves are changing

One of my points was that this IT supply chain concept creates a whole new set of questions, opportunities, and requirements to make things work. (Here’s an earlier post of mine describing some of those new requirements.) IT will certainly be more business-oriented and less focused on the underlying infrastructure components as layers of abstraction help make it smarter -- and possible -- to think beyond the nitty gritty.

So how is cloud changing the individual roles and jobs within the IT department? I identified 3 important influencers:

· Automation – fewer manual tasks means less demand for the people who do them today
· Abstraction – technical minutiae are less important to focus on, while the business service itself takes on a much more primary role
· Sourcing – vendor management and comparison (and some way to make choices) move to the forefront

Products (like several of ours) can help take these new approaches in what are often very fast, effective steps. But the IT folks themselves need to realize that they really need a new way of looking at their jobs, and, in fact, some of their jobs may end up very different from where they are today. That’s not a quick problem to solve. I remember this issue being a weighty problem back in my Cassatt days, too.

So what IT jobs are on the endangered species list?

At Cloud Expo, I listed off a bunch of titles to see what the audience thought were the soon-to-be-extinct IT jobs. I let people categorize the jobs as either Cockroaches (as in, “will always have a job,” you can’t get rid of them), Chimps (“need to adapt to survive”), or Dodos (“buh-bye”). OK, so the categories weren’t necessarily flattering, but it added a touch of levity to what can be a somber topic for IT.

My in-room responses had some dissenting opinions, obviously, but they were, in fact, surprisingly uniform. Here's where people more or less categorized a few different IT jobs:

Cockroaches: service provider vendor manager, SLA manager
Chimps: software/apps deployment person, network administrator, server monitoring/ “Mr. Fix-it”
Dodos: capacity planning, CIO

Yes, you just read that my audience thought CIOs were going to go extinct.

I sensed a bit of dramatic license was being taken for impact in the room, but the discussion was definitely interesting. There is certainly a case to be made that the tools, approaches, and processes that the CIO relies on today, for example, need to get a major revamp, or things will look pretty bleak for the folks in those jobs.

There was agreement that the business-level capabilities of the IT people who look at service levels and manage service providers matches up well with the shift that seems to be going on toward business-level conversations.

And, the realization that even the most core of administrator roles (network, server) and the break-fix mentality currently in place in a huge majority of IT shops just doesn’t seem as relevant in a world seriously involved with cloud computing. Or, at least, it makes sense that there will need to be an important set of adaptations. In the world of cloud computing, you don’t fix the malfunctioning commodity server. Instead, you ensure that your systems route around it (through internal or external sources) and continue to deliver the service.

It’s time for quite a lot of staff evolution, from the sounds of it. At least, that’s what my Cloud Expo audience thought. My next post will cover exactly that: I’ll build on these comments and look at the approaches, roles, and solutions that I highlighted to help IT leverage the cloud computing trend.

And for the squeamish, I'll try not to mention cockroaches again.

(If you'd like a copy of my Cloud Expo presentation, e-mail me at jay.fry@ca.com.)

Cloud Expo recap: Acceleration and pragmatism

Last week at Cloud Expo in Santa Clara was a pleasant surprise. Previous events had me a bit cautious, holding my expectations firmly in check. Why?

SYS-CON’s Santa Clara show in 2009 was disappointing in my book, filled with too much repetitive pabulum from vendors about the definition and abstract wonders of cloud computing, but none of the specifics. Of course, maybe there wasn’t much harm done, since there didn’t seem to be too many end users at the event. Yet.

The 2010 New York Cloud Expo show back in April was a leap forward from there. The location played a big role in its improvement over the fall event – placing it in Manhattan put within easy striking distance for folks on Wall Street and a bunch of other nearby industries. The timing was right, too, to give early end users of cloud computing a look at what the vendor community had been gradually building into a more and more coherent and useful set of offerings. A certain Icelandic volcano tried to put a kink in a few peoples’ travel plans, but in general, the April show was better.

And what about last week? A marked improvement, I say.

And that doesn’t even count the fun of watching the 3-run homer and final outs of the San Francisco Giants’ first-ever World Series win at the conference hotel bar with fellow attendees who were (also) skipping the Monday late sessions. Or the CA Technologies Led Zepplica party (‘70s hairdos and facial hair are in this year, it seems).

At Cloud Expo, however, I noticed two themes: the acceleration of end user involvement in the cloud computing discussion and a strong undercurrent of pragmatism from those end users.

Acceleration of end user involvement in cloud computing

Judging from the keynotes and session rooms, Cloud Expo attendance seemed to be quite a bit ahead of last year’s Santa Clara show. Jeremy Geelan and the SYS-CON folks can probably describe where those additional folks came from this time around officially, but I think I know. They were end users (or at least potential end users).

I say this for a couple reasons. At the CA Technologies booth, we had quite a few discussions with a significant number of interested end users during the 4 days on a variety of aspects around cloud computing. Discussions ranged from automation, to the role of virtualization management, to turnkey private cloud platforms.

Also, the presenters in several of the sessions I attended asked the make-up of the audience. I did the same during my “How the Cloud is Changing the Role of IT and What to Do About It” session. A full two-thirds of the audience members were in end user organizations. The remaining third identified themselves as service providers and vendors. For those keeping score, that’s a complete turn-about from last year’s event.

End users aren’t just along for the ride: showing a pragmatic streak regarding the cloud

Not only did there seem to be more customers, but the end users who were there seemed to be really interested in getting specific advice they could take back home the week after the show to use in their day jobs. The questions I heard were often pretty straightforward, basic questions about getting started with cloud.

They generally began with “My organization is looking at cloud. We’re interested in how we should…” and then launched into very particular topics. They were looking for particular answers. Not generalities, but starting points.

Some were digging into specifics on technologies or operating models. Others (like the ones I talked to after my “changing role of IT” session) were trying to get a handle on best practices for organizations and the IT responsibilities that need to be in place for an IT organization to really make forward progress with cloud computing. Those are really good questions, especially given how organizationally disruptive cloud can be. (I’ll post a summary of my talk on this topic shortly.)

My initial (snarky) comment was that since the end users were showing up only now, many speakers could have used their presentations from either of the past 2 Cloud Expo conferences for this instantiation of the event without too much trouble. But, I think many of the vendor presentations, too, have been improving as a result of working with actual customers over the past 12 months. But, there’s still lots of work to do on that front, in my opinion.

Infrastructure v. developers in the cloud?

James Urquhart of Cisco and CNET “Wisdom of Clouds” fame made an interesting point about the audience and the conversations he heard at Cloud Expo last week. “What struck me,” tweeted James, “was the ‘how to replicate what you are doing [currently in IT] in cloud’ mentality.”

Just trying to repeat the processes you have followed with your pre-cloud IT environment leaves out a lot of possible upside when you start really trying out cloud computing (see my recent post on this topic). However, in this case, James was more interested in why a lot of the discussion he heard at Cloud Expo targeted infrastructure and operations, not developers or “devops” concepts.

I did hear some commentary about how developers are becoming more integrated into the operations side of things (matching what the CTO of CA 3Tera AppLogic customer PGi said a few weeks back). However, I agree with James, it does seem like folks are focusing on selling to operations today, leaving the development impact to be addressed sometime in the future. James, by the way, recently did a great analysis piece on the way he thought IT operations should run in a cloudy world on his CNET blog.

Interesting offerings from cloud service providers

One other interesting note: there were several of the CA 3Tera AppLogic service provider partners that I was able to spend time with at the show. I met the CEO of ENKI, talked with the president and other key execs from Birdhosting, and got to see Berlin-based ScaleUp’s team face-to-face again. All are doing immediately useful things (several of which we profiled in the CA Technologies booth) to help their customers take advantage of cloud services now.

ScaleUp, for example, has put together a self-service portal that makes it easier for less technical users to get the components they need to get going on a cloud-based infrastructure. They call it “infrastructure as a platform.” Details are available in their press release and this YouTube walk-through.

So, all in all, it was a useful week from my point of view. If you have similar or contradictory comments or anecdotes, I’d love to hear them. In the meantime, I’ll finish up turning my Cloud Expo presentation into a blog post here. And I just might peek at my calendar to see if I can make it to the New York Cloud Expo event next June.

Using cloud to test deployment scenarios you didn't think you could

Often, IT considers cloud computing for things you were doing anyway, with the hope of doing them much cheaper. Or, more likely from what I’ve heard, much faster. But last week a customer reminded me about one of the more important implications of cloud: you can do things you really wouldn’t have done otherwise.

And what a big, positive benefit for your IT operations that can be.

A customer’s real, live cloud computing experience at Gartner Symposium

The occasion was last week’s Gartner’s Symposium and ITXpo conference in Orlando. I sat in on the CA Technologies session that featured Adam Famularo, the general manager of our cloud business (and my boss), and David Guthrie, CTO of Premiere Global Services, Inc. (PGi). It probably isn’t a surprise that Guthrie’s real-world experiences with cloud computing provided some really interesting tidbits of advice.

Guthrie talked about how PGi, a $600 million real-time collaboration business that provides audio & web conferencing, has embraced cloud computing (you’ve used their service if you’ve ever heard “Welcome to Ready Conference” and other similar conferencing and collaboration system greetings).

What kicked off cloud computing for PGi? Frustration. Guthrie told the PGi story like this: a developer was frustrated with the way PGi previously went about deploying business services. From his point of view, it was way too time-consuming: each new service required a procurement process, the set-up of new servers at a co-location facility, and the like. That developer tracked down 3Tera AppLogic (end of sales pitch) and PGi began to put it to use as a deployment platform for cloud services.

What does PGi use cloud computing for? Well, everything that’s customer facing. “All the services that we deliver for our customers are in the cloud,” said Guthrie. That means they use a cloud infrastructure for their audio and web collaboration meeting services. They use it for their pgi.com web site, sales gateways, and customer-specific portals as well.

Guthrie stressed the benefits of speed that come from cloud computing. “It’s all about getting technology to our customers faster,” said Guthrie. “Ramp time is one of the biggest benefits. It’s about delivering our services in a more effective way – not just from the cost perspective, but also from the time perspective.”

Cloud computing changes application development and deployment. Cloud, Guthrie noted in his presentation, “really changed out entire app dev cycle. We now have developers closer to how things are being deployed.” He said it helped fix consistency problems between applications across dev, QA, and production.

During his talk, Guthrie pointed to some more fundamental differences they've been seeing, too. He described how the cloud-based approach has been helping his team be more effective. “I’ve definitely saved money by getting things to market quicker,” Guthrie said.

But, more importantly, said Guthrie, “it makes you make better applications.” “I was also able to add redundancy where I previously wouldn’t have considered it” thanks to both cost efficiencies and the ease with which cloud infrastructure (at least, in his CA 3Tera AppLogic-based environment) can be built up and torn down.

“You can test scenarios that in the past were really impractical,” said Guthrie. He cited doing side-by-side testing of ideas and configurations that never would have been possible before to see what makes the most sense, rolling out the one that worked best, and discarding those that didn't. Except in this case, "discarding" doesn't mean tossing out dedicated silos of hardware (and hard-wired) infrastructure that you had to manually set up just for this purpose.

Practical advice, please: what apps are cloud-ready?

At the Gartner session, audience members were very curious about the practicalities of using cloud computing, asking Guthrie to make some generalizations from his experience on everything from what kind of applications work best in a cloud environment, to how he won over his IT operations staff. (I don’t think last week’s audience is unique in wanting to learn some of these things.)

“Some apps aren’t ready for this kind of infrastructure,” said Guthrie, while “some are perfectly set for this.” And, unlike the assumption many in the room expressed, it’s not generally true that packaged apps are more appropriate to bring to a cloud environment than home-grown applications.

Guthrie’s take? You should decide which apps to take to the cloud not by whether they are packaged or custom, but with a different set of criteria. For example, stateless applications that live on the web are perfect for this kind of approach, he believes.

Dealing with skepticism about cloud computing from IT operations

One of the more interesting questions brought out what Guthrie learned about getting the buy-in and support of the operations team at PGi. “I don’t want you to think I’ve deployed these without a lot of resistance. I don’t want to act like this was just easy. There were people that really resisted it,” he said.

Earning the buy-in of his IT operations people required training for the team, time, and even a quite a bit of evangelism, according to Guthrie. He also laid down an edict at one point: for everything new, he required that “you have to tell me why it shouldn’t go on the cloud infrastructure.” What seemed draconian at first, actually turned out to be the right strategic choice.

“As the ops team became familiar [with cloud computing], they began to embrace it,” Guthrie said.

Have you had similar real-world experiences with the cloud? Or even contradictory ones? I’m eager to hear your thoughts on PGi’s approach and advice (as you might guess, I much prefer real-world discussions to theoretical ones any day of the week). Leave comments here or contact me directly; I’ll definitely continue this discussion in future posts.

The first 200 servers are the easy part: private cloud advice and why IT won’t lose jobs to the cloud

The recent CIO.com webcast that featured Bert Armijo of CA Technologies and James Staten of Forrester Research offered some glimpses into the state of private clouds in large enterprises at the moment. I heard both pragmatism and some good, old-fashioned optimism -- even when the topic turned to the impact of cloud computing on IT jobs.

Here are some highlights worth passing on, including a few juicy quotes (always fun):

Cloud has executive fans, and cloud decisions are being made at a relatively high level. In the live polling we did during the webcast, we asked who was likely to be the biggest proponent of cloud computing in attendees’ organizations. 53% said it was their CIO or senior IT leadership. 23% said it was the business executives. Forrester’s James Staten interpreted this to mean that business folks are demanding answers, often leaning toward the cloud, and the senior IT team is working quickly to bring solutions to the table, often including the cloud as a key piece. I suppose you could add: “whether they wanted to or not.”

Forrester’s Staten gave a run-down of why many organizations aren’t ready for an internal cloud – but gave lots of tips for changing that. If you’ve read James’ paper on the topic of private cloud readiness (reg required), you’ve heard a lot of these suggestions. There were quite a few new tidbits, however:

· On creating a private cloud: “It’s not as easy as setting up a VMware environment and thinking you’re done.” Even if this had been anyone’s belief at one point, I think the industry has matured enough (as have cloud computing definitions) for it not to be controversial any more. Virtualization is a good step on the way, but isn’t the whole enchilada.

· “Sharing is not something that organizations are good at.” James is right on here. I think we all learned this on the playground early in life, but it’s still true in IT. IT’s silos aren’t conducive to sharing things. James went farther, actually, and said, “you’re not ready for private cloud if you have separate virtual resource pools for marketing…and HR…and development.” Bottom line: the silos have got to go.

· So what advice did James give for IT organizations to help speed their move to private clouds? One thing they can do is “create a new desired state with separate resources, that way you can start learning from that [cloud environment].” Find a way to deliver a private cloud quickly (I can think of at least one).

· James also noted that “a private cloud doesn’t have to be something you build.” You can use a hosted “virtual private cloud” from a service provider like Layered Tech. Bert Armijo, the CA Technologies expert on the webcast, agreed. “Even large customers start with resources in hosting provider data centers.” Enterprises with CA 3Tera AppLogic running at their service provider and internally can then move applications to whichever location makes the most sense at a given point in time, said Armijo.

· What about “cloud-in-a-box” solutions? James was asked for his take. “Cloud-in-a-box is something you should learn from, not take apart,” he said. “The degree of completeness varies dramatically. And the way in which it suits your needs will vary dramatically as well.”

The biggest cloud skeptics were cited as – no surprise – the security and compliance groups within IT, according to the polling. This continues to be a common theme, but shouldn’t be taken as a reason to toss the whole idea of cloud computing out, emphasized Staten. “Everyone loves to hold up the security flag and stop things from happening in the organization.” But don’t let them. It’s too easy to use it as an excuse for not doing something that could be very useful to your organization.

Armijo also listed several tips for finding successful starting points in the move to creating a private cloud. It was all about pragmatic first steps, in Bert’s view. “The first 200 servers are the easy part,” said Armijo. “Because you can get a 50-server cloud up doesn’t mean you have conquered cloud.” His suggestions:

- Start where value outweighs the perceived risk of cloud computing for your organization (and it will indeed be different for each organization)
- Find places where you will have quick, repeated application or stack usage
- If you’re more on the bleeding edge, set up IT as an internal service provider to the various parts of the business. It’s more challenging, for sure, but there are (large) companies doing this today, and it will make profound improvements to IT’s service delivery.

Will cloud computing eliminate jobs? A bit of Armijo’s optimism was in evidence here: he said, in a word, no. “Every time we hit an efficiency wall, we never lose jobs,” he said. “We may reshuffle them. That will be true for clouds as well.” He believed more strategic roles will grow out of any changes that come as a result of the impact of cloud on IT.

“IT people are the most creative people on the face of the planet,” said Armijo. “Most of us got into IT because we like solving problems. That’s what cloud’s going to do – it’s going to let our creative juices flow.”

If you’re interested in listening to the whole webcast, which was moderated by Jim Malone, editorial director at IDG, you can sign up here for an on-demand, encore performance.

Delivering a cloud by Tuesday

Much of what I heard at VMworld in San Francisco (and is likely being repeated for the lucky folks enjoying themselves this week in Copenhagen) was about the long, gradual path to cloud computing. Lauren Horwitz captured this sentiment well in this VMworld Europe preview at SearchServerVirtualization.

And I totally agree: cloud computing is a long-term shift that will require time to absorb and come to terms with, while taking the form of public and private clouds – and even becoming a hybrid mix of the two. How the IT department in the largest organizations will assess and incorporate these new, more dynamic ways of operating IT is still getting sorted out.

Mike Laverick, the virtualization expert and the RTFM blogger quoted in the SearchServerVirtualization story, said that “users shouldn’t be scared thinking that they have to deliver a cloud by Tuesday of next week. It’s a long-term operational model over a 5- or 10-year period.”

But what if you can’t wait that long to deliver?

What if you really do have to deliver a cloud (or at least an application) next Tuesday? And then what if that app is expected to handle drastic changes the following Thursday?

Despite the often-repeated “slow and steady” messages about IT infrastructure evolution, I think it’s worth making sure we all don’t forget that there’s another choice, too. After all, cloud computing is all about choices, right? And cloud computing is about using IT to make an immediate impact on your business. While there is a time and place for the slow, steady, incremental change, there’s also a very real need now and again to make a big leap forward.

There are times to throw incrementalism out the window. In those situations, you actually do have another choice: getting a private cloud set up in record time with a more turnkey-type approach so you can immediately deliver the application or service you’re being asked for.

Turnkey cloud platform trade-offs

A turnkey approach for a cloud platform (which is, in the spirit of full disclosure, the approach that our CA 3Tera AppLogic takes) can get you the speedy delivery times you’re looking for. Of course, the key to speed is being able to have all of the complicating factors under your control. The 3Tera product does this, for example, by creating a virtual appliance out of the entire stack: from infrastructure on up to the application, simplifying things immensely by turning normally complicated components into software-only versions that can be easily controlled.

A turnkey cloud is probably best suited for situations where the quick delivery of the application or service is more critical than following existing infrastructure and operations procedures. After all, those procedures are the things that are keeping you from delivering in the first place. So there’s your trade-off: you can give yourself the ability to solve some of the messier infrastructure problems by changing some of the rules. And processes. The good news (for CA 3Tera AppLogic customers, anyway) is that even when you do break a few rules there’s a nice way to link everything back to your existing environment as that becomes important (and, eventually, required).

Create a real-world example of what your data center is evolving into

For these types of (often greenfield) situations, a turnkey private cloud platform gives you the chance to set up a small private cloud environment that delivers exactly what you’re looking for at the moment, which is the critical thing. It also sets you up for dramatic changes in requirements as conditions vary.

But beyond solving the immediate crisis (and preparing you for the next one), there’s a hidden benefit that shouldn’t be overlooked: you get experience working with your apps and infrastructure in this future, more cloud-like state. You get firsthand knowledge of the type of environment you’d like your entire data center to evolve into over the next 5-10 years. You’ll find out the things that work well. You’ll find out what the pitfalls are. Most of all, you’ll get comfortable with things working differently and learn the implications of that. That’s useful for the technology, but also for the previously mentioned processes, and, most of all, for the IT people involved.

So, when is that “big leap” appropriate?

The Forrester research by James Staten that I’ve referred to in previous posts talks about the different paths for moving toward a cloud-based environment – one more incremental and the other more turnkey. I’m betting you’ll know when you’re in the scenarios appropriate for each.

Service providers (including some of those working with us that I mentioned in my last post) have been living in this world for a few years now. They are very obviously eager to try new approaches. They are looking for real, game-changing cloud platform solutions upon which they can build their next decade of business. And the competitive pressures on them are enormous.

If you’re in an end user IT organization that’s facing an “uh oh” moment -- where you know what you want to get done, but you don’t really see how you can get there from here – it’s probably worth exploring this leap. At least in a small corner of your environment.

After all, Tuesday’s just around the corner.

New CA 3Tera release: Extending cloud innovations while answering enterprise & MSP requirements

Today CA Technologies announced the first GA release of CA 3Tera AppLogic.

Now, obviously, it’s not the first release of the 3Tera product. That software, which builds and runs public and private clouds, is well known in its space and has been in the market for several years now. In fact, CA 3Tera AppLogic has 80+ customers spread across 4 continents and has somewhere in the neighborhood of 400 clouds currently in use, some of which have been running continuously for years. I mention a few of the service provider customers in particular at the end of this post.

However, this will be the first GA release of the product since being acquired back in the spring – the first release under the CA Technologies banner. A lot of acquisitions in this industry never make it this far. From my perspective, this one seems to be working for a few reasons:

Customers need different approaches to cloud computing.

We’re finding that customer approaches to adopting some form of cloud computing – especially for private clouds – usually take one of two paths. I talked about this in a previous post: one path involves incrementally building on your existing virtualization and automation efforts in an attempt to make your data center infrastructure much more dynamic. That one is more evolutionary. The second path is much more revolutionary. That path is one where competitive pressure is high or the financial squeeze is on. Customers in that situation are looking for a more turnkey cloud approach, one that abstracts away a lot of the technical and process complexity. They are looking for a solution that gets them to cloud fast.

That last point is the key. A more turnkey approach like CA 3Tera AppLogic is going to be appealing when the delivery time or cost structure of the more slow & steady “evolutionary” approach is going to jeopardize success. That faster path is especially appropriate for managed service providers these days, given the rate of change and turbulence in the market (and the product’s partner & customer list proves that).

Now, having this more “revolutionary” approach in our portfolio alongside things like CA Spectrum Automation Manager lets us talk with customers about both paths. We get to ask what customers want, and then work with them on whichever approach makes sense for their current project. Truth is, they may take one path for one project, and another path for the next. And, as Forrester’s James Staten mentioned in a webcast on CIO.com about private clouds (that CA sponsored) last week, quickly getting at least some part of your environment to its new, (cloudy) desired state lets you learn quite a bit for your IT environment as a whole.

The 3Tera cloud platform innovations remain, well…innovative.

The other reason (I think) that you’re seeing progress from the combination of CA Technologies and 3Tera is actually pretty basic: even after all this time, no one else is doing what this platform can do. The CA 3Tera AppLogic cloud platform takes an application-centric approach. This means that IT is able to shift its time, effort, and focus away from the detailed technology components, and instead focus on what’s important – the business service that they are trying to deliver.

This application focus is different. Most of what you see in the market doesn’t look at things this way. It is either an incremental addition to the way IT has been managing and improving virtualization, or focuses at a level much lower than the application. Or both.

Plus, if you’ve ever seen a demo of CA 3Tera AppLogic, you’ll also be struck by the simplicity that the platform’s very visual interface brings you. You draw up the application and infrastructure you want to deploy and it packages this all up as a virtual appliance. That virtual package can then be deployed or destroyed as appropriate. When you need something, you just draw it in. Need more server resources or load balancers? Drag them in from your palette and drop them onto the canvas. (Here’s a light-hearted video that explains all this pretty simply in a couple of minutes.)

Keeping this sort of innovative technology, which was ahead of its time when it came out, out in front years later is really important, and a big focus for CA Technologies. The market is changing rapidly; we have to continue to lead the charge for customers.

Finding a way to meld innovation with extended enterprise-level & MSP requirements

I think it’s really good news that many of the new capabilities that CA Technologies is bringing to market with CA 3Tera AppLogic 2.9 are about making the product even more suitable as the backbone of an enterprise’s private cloud environment, or the underpinnings of a service provider’s cloud offerings. Things like high availability, improved networking, and new web services APIs should make a lot of the bigger organizations very happy.

Already, we’ve seen an accelerated eagerness by large enterprises to hear about what CA 3Tera AppLogic is and what it can do since it became part of CA Technologies. Maybe it’s the continued rough economic waters, but the big name standing behind 3Tera now goes a long way, from what I’ve heard and seen of customer reaction. Let’s just say, the guys out talking about this stuff are busy.

There are customers doing this today. Lots of them.

The true test of whether the timing is right, the technology is right, and the value proposition makes sense is, well, whether people are buying and then really using your solution. 3Tera started out seeing success with smaller MSPs. That success continues. The enterprises have moved slower, but leading-edge folks are making moves now. The enterprise use cases are very interesting, actually. Anything that involves spiky workloads, where standardized stacks need to be set up and torn down quickly is ideal. I’m going to try to get some interviews for the blog with a couple of these folks when they are ready to talk.

There are some excellent MSPs and other service providers, on the other hand, that are out there offering CA 3Tera AppLogic-based services today and shaking things up.

“Gone are the days of toiling in the depths of the data center,” said David Corriveau, CTO of Radix Cloud, “where we’d have to waste the efforts of smart IT pros to manually configure every piece of hardware for each new customer.” Now Radix Cloud centralizes their technical expertise in a single location with the CA 3Tera AppLogic product, which they say improves security and reliability.

I talked to Mike Michalik, CEO of Cirrhus9, and they use the product to quickly stand up new applications and websites for clients of theirs, with robustness and product maturity being key ingredients for success.

Berlin-based ScaleUp Technologies is also knee-deep delivering cloud services to customers. CEO Kevin Dykes said (my summer vacation plans actually enabled me to make an in-person visit to their offices) that a turnkey cloud platform means they, as a service provider, have a strong platform to start from, but can still offer differentiated services. “Our customers directly benefit, too,” said Dykes. “They are able to focus on rapid business innovation, quickly and easily moving applications from dev/test to production, or adding capacity during spikes in demand.”

Jonathan Davis, CTO of DNS Europe, will be co-presenting with my colleague Matt Richards at VMworld Europe in Copenhagen, talking about how he’s been able to change the way they do business. “Very quickly,” said Davis, “we have been able to ramp up new revenue streams and win new customers with even higher expectations and more complex needs.”

I find the user stories to be some of the most interesting pieces of this – and one of the things that is so hard to find in the current industry dialog about cloud computing. So, now that we have CA 3Tera AppLogic announced, I’ll be interviewing a few of these folks to hear firsthand what’s working – and what’s not – in their view of cloud computing. Check back here for more details.

Cloudwashing, Oracle, and the "logic" of IT product naming

After hearing cries of “cloudwashing” following nearly every product announcement from established vendors these days, I started pondering a bit about IT product naming: is it helping or hurting? From IBM in the ‘90s…to VMware’s recent moves…to Oracle’s newest product this week, some amusing patterns emerge that just have to give IT buyers a chuckle now and again.

Should you hang your hat on a single letter?

Coming out of VMworld 2010, I was convinced that the ‘v’ was the ‘e’ of our decade. You remember how the poor ‘e’ was abused in the ‘90s, don’t you? Everything was either e-commerce, e-business, or e-something-else. At BEA we had eWorld and the e-generation. The list went on. Never mind that “e-mail” had already been ubiquitous for quite a while. The reality was that the IT industry latched on to that ‘e’, sunk its teeth in, and held on like a pit bull. Marketers know a good thing when they see it.

The lesson of the ‘e’? Find a good letter – and stick with it.

Fast-forward 15 years. VMware has built a successful franchise around bringing the simple idea of virtualization to a new hardware platform. From that they inspired a lot of talk about VMs (virtual machines) and companies starting their names with a ‘v’ (including VMLogix, which was snapped up by Citrix at VMworld this year). Don’t forget all the talk of migrating work from P to V (P2V, if you’re really cool). I even got into the act myself in a previous blog reminding folks about the things IT misses out on if they assume V = P in a cloud environment.

And, as we all probably should have expected, the ‘v’ product naming began in earnest. First, vCenter and vSphere. Now vCloud, vShield, and vFabric. Kudos to VMware CTO Steve Herrod for having a little fun with this and poking fun at his marketing guys onstage at VMworld for the last-minute value-add of adding the ‘v’ to vCloud Director.

And so the ‘v’ brand was born and nurtured. Pretty effective. Add a ‘v’ in front of something and it’s gotta be something virtual. True? Not necessarily. Cool? Certainly. At least at the moment. Until the next big thing comes along, which just might be…well, cloud computing.

It’s ‘v’ -- but is it cloud?

A big focus of VMworld 2010 (and even as far back as 2008 – see this “golden oldie” post from former co-worker Ken Oestreich, now at Egenera) was underscoring their plans for taking customers to the cloud. So the big question is, will ‘v’ be able to get you there (brandwise, anyway…technology is a separate discussion). One vendor voted with its feet: VMOps changed its name to Cloud.com several months ago. The cloud, to them, was beyond just a ‘v’.

Time for the next letter to weigh in: the Big O

As Oracle Open World was underway this week, it’s only fitting that they put their stamp on things. The Big O, of course, went from cloud-bashing rants one year to having a full slate of cloud computing sessions at their conference the next. As they do. Larry's no dummy. And he did buy those Sun guys (still...it's fun to watch the head-to-head video clips courtesy of Matt Stansberry at SearchDataCenter here).

But Oracle took a different naming tact altogether. They boldly went where many had gone before and made the, um, logical choice of “Oracle Exalogic Elastic Cloud” for their new cloud-in-a-box offering. No ‘v’, no ‘e’, not even an ‘x’(a favorite of some of the Sun folks). Nope. Instead: “logic.”

Funny. I was just musing how IT needed more creativity in product naming because so many IT products seem to end with “-logic” these days. It’s actually quite impressive. Here’s my (partial) list: WebLogic, Pano Logic, LogLogic, MarkLogic, OpenLogic, Alert Logic, and even our own CA 3Tera AppLogic. Originally I even left off Science Logic, (the former) BEA AquaLogic, and the close permutations of the aforementioned VMLogix and Passlogix.

Logical or not, is Oracle cloudwashing with Exalogic?

Larry Dignan at ZDNet ranted about Larry Ellison going from cloud skeptic to cloudwasher. There are a couple good articles on the Exalogic announcement (Loraine Lawson lists quite a few), many very aggressive in their slam on Ellison trying to pitch a physical box as a cloud.

“Cloud computing is supposed to turn capital expenses into operating expenses,” writes Dignan. “Exalogic looks like more capital spending. …But is Exalogic really elastic? Is it really cloud?” Probably not, he concludes. “Simply put, Oracle’s Exalogic box gives you capacity on demand because you’re still buying more capacity than you need.”

Others marveled (or, with all the Iron Man references, Marveled) at the high-end nature of the machinery involved – it’s certainly a far cry from stringing together a set of disposable commodity boxes – and the corresponding high-end price. My CA Technologies colleague Jeff Abbott posted a few questions about the cloud-in-a-box concept in the first place. He wondered if these kinds of systems aren't actually against the self-interest of the customer -- and the vendor -- in the long run.

Still others called Exalogic a “credible offering” and thought it would have a big impact. It’s certainly a big vote in favor of internal clouds. As Ellison said in no uncertain terms, “we believe customers will build their own private clouds behind their firewalls.” And the product certainly backs up that premise.

Time to bring on the cloud

I think it is interesting how similar Exalogic is in name alone to brands Oracle already owns – products that really had nothing to do with the cloud. At least, not originally.

The name gives Oracle the ability to fit this product line in with the software they bought with BEA, the hardware they bought with Sun, and attach it to the cause of the moment – cloud computing. And that seems to be exactly what they want to do, no matter what they said a few years ago.

The good news: they can do all of that without having to put an ‘o’ in front of all their product names. (Don’t laugh: others like MorphLabs are trying it. But I guess it’s not so wacky – sticking an ‘i’ front of things certainly hasn’t hurt Mr. Jobs’ revenues over the past decade.) However, don’t expect anything to stop them from injecting “cloud” into every one of their customer conversations.

In the end, before proclaiming this the decade of ‘v’, or getting to upset about Oracle’s choices one way or the other, it’s worth remembering that all of these products will be judged by whether they do what they’re supposed to – and at an acceptable price – for two other important letters: IT.